Diwali, monsoon, school reopening. Each one moves demand differently.
Seasonality Lens maps the events that shape your year and measures what each one did to every category in your own history. Regional festivals, school calendars, heat waves and rains become numbers you can plan with.
Moving festivals
Diwali, Eid, Onam and Pongal shift every year. The lens aligns history by event, not by calendar date.
Weather signals
Heat, rain and cold are read per city, so umbrellas lift in Mumbai weeks before they lift in Delhi.
SeasonalityMumbai regionMoving festivals are aligned by event date, not calendar date.
School calendars
Term start dates by state drive bags, bottles, lunch boxes and stationery. They are built in.
Your own events
Add local fairs, store anniversaries or a sale weekend. Their effect is learned from the next occurrence.
What goes in, what comes out
Data you already have. Answers your team can act on.
Reads
- Sales history aligned to event dates
- Festival and holiday calendar by region
- Weather by city
- School term dates by state
Produces
- Event calendar with expected lift per category
- Pre-event build-up and post-event dip curves
- Region-specific seasonal profiles
- Event effects fed straight into forecasts
In practice
How a planner uses Seasonality Lens.
- 01
Events are aligned
Past years are lined up by event, so last Diwali compares with this Diwali, whatever the date.
- 02
Lift is measured
The lift for each category and region is separated from trend and promotions.
- 03
Plans move earlier
Buying and transfers are scheduled ahead of the build-up, not after it starts.
Dawn over the observatory
Forecast your first 100 items free.
Observation request ยท no. 001
- Items in view
- 100 SKUs
- Locations
- 1 store or warehouse
- Horizon
- 8 weeks ahead
- Card required
- None